Founded in February of 2012, Mountain Coffee began its journey with one main goal in mind: to source specialty coffees direct from origin and/or farms in order to serve the Artisan Roaster’s industry across the Canadian landscape.
Our mission: Beyond trading premium coffees, we identified the need to connect the microroasting industry to the general public and launched its new marketing initiative – Beanstock Coffee Festival. The philosophy behind Beanstock was not only to highlight and help promote the level of quality the Artisan Roasters were serving to its customers, but to open new doors and help connect them to other businesses and new markets.
We believe that in sourcing some of the worlds finest coffees we can deliver positive results at all levels with the main event being at the producer level. Harvesting a single pound is hard labor which, in most producing countries, happens only once a year. Earning a living as a coffee farmer is no easy task as to insure us, the coffee drinkers, the future of our love affair with the magic coffee bean; Mountain Coffee is committed to fair compensation to the producers and all those that participate in its production.
Your Success in the Cup
A stickler for quality and having a passion for coffee, Mountain Coffee founder and owner, Lionel Robitaille spent over four decades working in the coffee business. In the early days, he serviced coffee brewing equipment and progressed to sales of packaged roast and ground coffee to the food-service industry. His love of the brew eventually led him to start a food- service coffee company which, in turn after 36 years, took him to sourcing and trading green coffee to the ever-growing microroasting merchants. His ultimate goal is to help the Artisan Roasters sell their perfect cup via Beanstock Coffee Festival and industry contacts and connections.
Sourcing Globally and Serving Locally
Today, we source, import and stock a wide range of green coffee from around the world. Mountain Coffee ships to Roasters across Canada from our Certified Organic, Fair Trade, and Rainforest Alliance warehouse in Delta, British Columbia. We also stock coffee at two other warehouses, one in Burnaby BC, the other in Mississauga Ontario. Roasters are provided with quick order fulfillment, no charge samples, sourcing services, forward booking, regional sales support, leads, business plans, C Market updates. A fully equipped Cupping Lab in Delta accommodates the special requests received by our customers which includes the use of our sample roaster.
Growing for Tomorrow
Our goal is simple. Mountain Coffee knows the future is in education. As specialty coffee consumption increases in Canada the need for education in this exciting field continues to grow. Creating the cupping lab was our first step in becoming a center for roasters to experience, explore and learn about various coffees from various origins. Growing for tomorrow means offering training classes to educate and support new and upcoming roasting professionals. It’s the future we share with the coffee community and you today. Contact us to learn how we can serve you.